Bride contest in a newspaper advert

I am a Tanzanian man who has lived in the US for most of my life. I recently relocated permanently to Tanzania for business. My life feels lonely, so having a wife is one of my priorities. I want to place an advertisement in a local newspaper stating that I am seeking a bride through a contest. This advertisement should specify age, financial status, and personal preferences for a potential spouse. Afterwards, aspiring ladies will enter a contest under my supervision, and the winner will be my bride. While discussing this idea with my family, I received mixed reactions. Some found it amusing, while others questioned whether such an approach is legally permissible under Tanzanian law. I know it is not illegal to have a bride contest in the US. I don’t want to get in trouble with the law in Tanzania. Please guide me.
HJ, Dodoma

Personal advertisements for matchmaking are common in certain cultures. However, openly advertising a bride contest in a newspaper may be perceived as unconventional in Tanzania due to social norms and religious beliefs surrounding marriage, which could potentially attract criticism. Encouraging women to compete for marriage may not sit well with some individuals. We have not found any provision in the Tanzanian Law of Marriage Act Cap. 29 regarding the methods individuals use to find a spouse. Nevertheless, although there is no specific law prohibiting personal advertisements seeking a spouse, such advertisements must still comply with general media and advertising regulations.

The Media Services Act, Cap. 229 (the Act) governs print media content, ensuring that media publications do not contain misleading, defamatory, or offensive material. Section 50 of the Act outlines offences related to the misuse of media services, including the making of false, reckless, or malicious statements that may harm public safety, national security, public morality, economic interests, or individual rights. Violating this section can result in legal consequences, including fines, imprisonment, or both. Newspaper editors will carefully review advertisements before they are published. Suppose an advertisement contains discriminatory language, false claims, or promotes unethical practices (such as financial incentives for marriage). In that case, it may not be published, as the newspaper could face penalties for violating media regulations.

Today, individuals seeking a match have many alternative options, including matchmaking services, online dating platforms, or peer introductions. These methods are now becoming socially accepted approaches to finding a spouse in Tanzania. For further guidance on legal considerations for these options, you may consult your lawyer. We wish you success in your search!