Reputation in trouble

I own a well-known beauty salon in Dar es Salaam. A TikToker with thousands of followers created a video asserting that my salon is the worst in Tanzania and that I have “ruined more hair than side-pieces have ruined marriages.” My clients are now cancelling appointments because of this viral video. I have tried contacting her to take down this damning video, but she says it is just her opinion. My reputation is being unfairly destroyed. What can I do? Please guide me.
LS, Dar es Salaam

In the digital age, defamatory remarks can unknowingly or knowingly go viral. While Article 18 of the Constitution of the United Republic of Tanzania, 1977, guarantees freedom of expression, it does not cover false and malicious statements. Statements that present themselves as facts must be backed by evidence, otherwise, they may be defamatory. Defamation occurs when someone spreads false information that damages another person’s reputation. The law is on your side if the statements are false and have caused harm to your business. Courts will consider whether a “reasonable person” would interpret the video as damaging to your reputation. To improve your chances of success, gather evidence of the damage, for example, cancelled bookings, and consider filing a defamation suit.

In addition, what the TikToker did is also a crime under section 16 of the Cybercrimes Act, 2015, which prohibits persons from publishing false, deceptive, misleading or inaccurate information with intent to defame. You can report the TikToker to law enforcement authorities for further action. In the meantime, to save your business, you can also use social media to post positive reviews and testimonials from satisfied clients, rebuilding your reputation while you deal with legal issues. Consult your lawyer for further guidance.